Branding Executive - Haidilao Indonesia Restaurants

Join Haidilao Indonesia Restaurants as a Branding Executive and become a key player in shaping the brand identity of one of the world's most beloved hotpot restaurant chains. This is your chance to contribute to a dynamic, customer-centric brand that values innovation and excellence. In this role, you'll work closely with the marketing team to develop and implement branding strategies that resonate with our diverse customer base. Based in Kabupaten Bekasi, Jawa Barat, you'll be part of a team that's passionate about delivering exceptional dining experiences.

As a Branding Executive, you'll be responsible for creating and managing our brand's visual identity, ensuring consistency across all touchpoints, and driving our brand's narrative. You'll use industry-standard tools like Adobe Creative Suite to design compelling visuals, and collaborate with our marketing team to develop campaigns that align with our brand's values. This role offers a unique opportunity to grow within a rapidly expanding restaurant chain, with the chance to make a significant impact on our brand's success.

📋 Tanggung Jawab Pekerjaan

• Develop and implement branding strategies that align with the company's vision and values.
• Create and manage the brand's visual identity, including logos, color schemes, and typography.
• Ensure brand consistency across all marketing materials, digital platforms, and in-store signage.
• Collaborate with the marketing team to develop and execute brand campaigns, including social media, advertising, and promotional materials.
• Conduct market research to identify brand opportunities and threats, and develop strategies to address them.
• Monitor brand performance and provide regular reports to the marketing team.
• Stay up-to-date with industry trends and best practices in branding and marketing.
• Assist in the development and implementation of the company's overall marketing strategy.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Design, or a related field.
• 2-4 years of experience in branding, marketing, or a related field, with a focus on the food and beverage industry.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of branding principles and best practices.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, dynamic environment.
• Creative thinker with a passion for innovation.
• Fluent in both English and Indonesian.

🛠️ Keahlian

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